Opinion – ‘Bhagya’ to letter ‘P’: Ekta Kapoor’s hit show secret mantra revealed

Let’s find out what always makes Ekta Kapoor’s shows so liked and famous and what is Ekta Kapoor’s hit show secret mantra!!

Ekta Kapoor, popularly hailed as the ‘content czarina’ of the industry, has helped to showcase more than 100 popular characters on Indian Television. Ekta has also made it a point to help and change the portrayals of women in society through her work with content-driven cinematic projects.

With a wide range of TV Serials, films, and web shows, there is no screen that is untouched and unconquered by the content queen, Ekta.

But what helps her crack the success code every single time? Is there a magic formula?

Well, she certainly seems to have some common connections between shows, which can be termed as her lucky charm/s. Let’s dig more:

Ekta kickstarted a new genre on television with her K-serials. Ekta’s Balaji Telefilms had produced the most popular shows namely Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki and Kasautii Zindagii Kay. All her popular shows seem to draw a thread of success from the letter K.

Moving on from K, the term ‘Bhagya’ is her latest ‘go to’ word.  She came up with the TV show Kumkum Bhagya, then Kundali Bhagya, Naagin – Bhagya Ka Zehreela Khel and latest being Pavitra Bhagya.

There is more to it. In recent years, all popular Balaji shows have names of their female protagonists starting with the letter ‘P’. Kumkum Bhagya has Pragya (Sriti Jha) and she also has a daughter named Prachi (Mugdha Chaphekar). In Kumkum Bhagya spin-off – Kundali Bhagya we have our beloved Preeta being played by Shraddha Arya.

Uncanny, isn’t it? or well planned?

Continuing on the ‘P’ factor, in Yeh Hai Chahatein, which is the story of a single mother, the character has the name Preesha (Sargun Kaur Luthra). On the other hand, Bepanah Pyaar and Pavitra Bhagya had female leads named Pragati (Ishita Dutta) and Pranati (Aneri Vajani) respectively. Lastly, in Molkki, the lead actress Priyal Mahajan’s on-screen name is Purvi.

In the past too, Balaji shows like Kahani Ghar Ghar Kii and Bade Acche Lagte Hain had Sakshi Tanwar playing the roles of Parvati and Priya.

Well, is it an astrological formula of success or some other ideology behind the same, whatever be it, we must say it is working wonders for the TV queen Ekta.

What do you think about this article? Let us know your opinion in the comments below.

  1. True she has good plots and all the dramas had a great start. But in her conquest to drag it for years she just ruin it. Kidnapping- more than 100 times leads or their family members get kidnapped. Amnesia – in every damn serial it’s there. Then comes terrorist attacks, bombing, earthquakes etc. Like how can this many problems just happen to 1 family within 1 serial. It’s just ridiculous. The only reason her shows are popular, no matter how much we knew we’ll get the same thing over and over again, we still watch it 🤣.

    1. True 🤣🤣

  2. Amritha.B.A

    ekta ia good director

  3. And of course Prerna from Kasautii Zindagii Kay and Priya from Kuch Toh Hai. Unfortunately Ekta no longer seems to care for her stories which reflects on their quality and eventually quantity (Pavitra Bhagya got axed, Naagin 4 brought to an abrupt end which left unfinished plots, same with Kuch Toh Hai) and soon Mollki is ending too. But seriously, what starts as a decent story eventually gets turned into rubbish.

    KZK for example had great director, closer to western shows that to that of typical Indian dramas. The characters were very well-written, with not a single perfect or purely evil one. In fact, both Prerna and Anurag are among the best Indian drama leads I have met so far, Komolika excells as a villain quality-wise and Mr. Bajaj is my most favourite villain ever (and I am a person who watches cartoons, anime, movies etc which obviously are unmatched for Indian drama). I liked every single main villain of the show, from Naveen to Bajaj, because unlike most Indian dramas where villains exist to be hated and annoy you, KZK ones were actual people who have feelings, despite their immoral personalities. The Naveen arc had no boring episode and even though the story was slow-paced, the episodes had content and the characters had life in them. After Naveen everything fell apart. It all became separation, nonsense drama with annoying as hell background dramatic songs, the once strong Prerna turned into a helpless puppet and Anurag – one of the few good-natured, kind and non-toxic male leads became obsessive and fell into the pit of stupidity. I couldn’t stand it and eventually had to quit the series. The drop of quality is just outstanding – 10/10 for the Naveen arc, 1 max 2/10 for the rest.

  4. direction*

  5. Kasautii Zindagii Kay-2 it was complete rubbish from start to finish,and there was no chemistry between the main characters.

    For Molkki, your information is not true.It does not end.

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