Former Shark Tank India judge Ashneer Grover recently raised concerns over the show’s use of his name to boost viewership on their YouTube videos. The CEO of Third Unicorn highlighted a tweet that exposed the practice of the Shark Tank India crew using the hashtag #AshneerGrover to drive traffic to their content.
Upon investigation, it was discovered that Ashneer’s name appeared in the hashtags of numerous videos from the presentations, despite his absence on the panel. This tactic aimed to enhance the visibility of the videos on YouTube and Google searches related to “Ashneer Grover.” Interestingly, recordings from the show’s second season did not employ similar tactics with the names of other sharks.
Sharing a snapshot of the hashtag usage, Ashneer’s fan underscored the issue, igniting a conversation around the term “Doglapan,” meaning dishonesty or fakeness, which gained traction among Ashneer’s supporters. This term inspired Ashneer to pen a book titled “Doglapan,” capitalizing on his fame from Shark Tank India.
Responding to the post, netizens offered humorous suggestions to Ashneer, ranging from leasing his own hashtag to creating a “Doglapan detector.” Amidst the banter, fans expressed a longing for Ashneer’s presence on the show, suggesting he start his own program.
In recent episodes of Shark Tank India Season 3, viewers drew comparisons between the new shark Deepinder Goyal and Ashneer Grover for their shared traits of brutal honesty and adept grilling skills, indicating the lasting impact of Ashneer’s tenure on the show.
