Zee TV and Ekta Kapoor (Balaji Telefims) are gearing up to bring a new show for Indian viewers.
Ekta’s new show ‘Kumkum Bhagya’ will replace no other than her own long running show ‘Pavitra Rishta’.
It is understood that due to constant low ratings of Pavitra Rishta, in spite of taking a generation leap and giving Ankita Lokhande a younger girl’s role, the channel has decided to free up 9 p.m. prime time slot for Balaji Telefilms’ brand new show Kumkum Bhagya.
Kumkum Bhagya stars Sriti Jha (who was earlier seen in Balika Vadhu as Ganga) and Shabbir Ahluwalia (who has done couple of shows for Balaji Telefims in the past).
Pavitra Rishta loyal fans don’t be sad! Pavitra Rishta won’t go off air. The sources inform that Pavitra Rishta will be shifted to an earlier slot of 6:30 p.m. If the viewers like Naren – Ankita chemistry, then earlier slot may just benefit Pavitra Rishta as it won’t have much of the competition at 6:30p.m.
This will be Balaji Telefilms’ third on-air show on Zee TV.
The changes in time slots are expected to happen at the end of March or early April.
Will ‘Kumkum Bhagya’ be able to challenge number 1 Indian TV Serial ‘Diya Aur Baati Hum’ in TRP race? Share your thoughts below…